Southampton, United Kingdom, 28 July 2016 — Global contact lens manufacturer, CooperVision, has made several new appointments over recent months to bolster its Marketing and Professional Services teams with a view to supporting practitioners in growing their contact lens businesses and enhancing patient care.
Mark Draper joined the company at the end of 2015 heading up Marketing and Professional Services, to provide strategic support for the development of CooperVision brands in the UK and drive growth of the contact lens market.
Mark, an optometrist by background as well holding an MBA, brings a wealth of experience in medical devices and pharmaceuticals from his previous positions including three years as Head of Professional Affairs for CIBA VISION and four years in Global Brand Manager and Sales Management roles at Alcon. Prior to working in industry Mark practiced optometry in both Australia and the UK so has a close understanding of the needs of both patients and practitioners.
At the beginning of February Caroline Rowe was appointed as Senior Customer Marketing Manager to work collaboratively with CooperVision’s business partners to help drive their overall contact lens business.
Caroline’s key objective is to help improve visibility of contact lenses and build a customer journey which delivers a high quality, value for money experience for patients alongside strong commercial results for opticians. With 20 years’ experience in marketing related roles focusing on category management and customer marketing at Coca-Cola, Premier Foods, Enterprise Rent a Car and Nestlé, she is excellently placed to deliver this through bringing best practices from other industries to the optical market.
Finally, Krupa Patel joined the team in April as Professional Services Manager, UK & Ireland, where she will be leading the Professional Services team and looking for ways to increase CooperVision’s educational offering for UK and Irish eye care practitioners.
Krupa is a qualified optometrist who worked in various management and leadership roles at both practice and regional levels for a nationwide Opticians and Healthcare company before moving across to the medical devices and pharmaceutical industry. In 2011, she was appointed Professional Education Manager for Alcon Eyecare and was responsible for creating professional and practice development strategies. She was elected to join the College of Optometrists Council, representing the London region in 2010 and is currently a member of both the Education and Disciplinary committees. Krupa looks forward to cementing a partnership approach for contact lens education, ensuring eye care professionals and their colleagues are well equipped to provide excellent care and services to their patients.
Commenting on the appointments, Debbie Olive, Country Manager for UK & Ireland said: “We are delighted to welcome Mark, Caroline and Krupa to CooperVision and are confident that their previous experience within the sector, and from other industries, will be a huge benefit, ensuring that we continue to meet our customers’ needs.”