@home@play A digital consumer campaign to reactivate lapsed contact lens wearers

We’re delighted to announce CooperVision's first ever digital consumer campaign, designed to:

GET lapsed contact lens wearers

TO increase their frequency of wear

BY reminding them how great contact lenses are for every day

KEY MESSAGE
Have you forgotten how great contact lenses make you feel?

CALL-TO-ACTION
Order from your optician today.

The @home@play campaign celebrates the everyday in a light-hearted way and reminds lapsed wearers of the freedom contact lenses can bring, even during COVID lockdown.

The campaign timeline has been extended to 31.03.21 with images and videos to suit the current lockdown and time of year.

CooperVision will manage the online campaign via Instagram, Facebook and display, driving leads to you via our Find an Optician Page.

If your store details need up dating please let us know here.

Make the most of this campaign for your practice and download the campaign assets: