CooperVision’s 100% Happy Challenge continues to encourage contact lens wearers to re-evaluate their current contact lens-wearing experience and consider an upgrade.

Research indicates that comfort and fit are the most important factors to patients when choosing contact lenses. 83% of wearers surveyed said that they are happy with their lenses[1] but 68% would like better comfort¹ and around 50% of patients stated that their reason for drop out was down to comfort.[2]

Patients are also open to upgrading and paying more where there is a clear benefit, with 90% of wearers saying that they would pay up to 15% more for improved comfort and eye health.[3] So, by proactively upgrading your patients to a more comfortable lens you will increase patient happiness and, in turn, improve patient loyalty.

We believe it is important for all contact lens wearers to enjoy the best possible lens-wearing experience. Not just some of the time, but all of the time. The 100% Happy Challenge is a quick six-question survey that encourages contact lens wearers to assess their current contact lens-wearing experience and consider upgrading to CooperVision Biofinity^®, Avaira®, MyDay® or clariti® 1 day family products.

We’re so confident that your patients will be happy with the comfort of their new Biofinity®, Avaira®, MyDay® or clariti® 1 day contact lenses that we’ll give them a full refund through our 100% money back guarantee if they’re not entirely satisfied.[4]

For further information speak to your CooperVision Business Development Manager.

 

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