CooperVision is excited to soon be able to share with you the results of its extensive market research survey in a new white paper available in August. Helping practitioners understand in more depth the reasons behind contact lens drop-out, the paper will offer useful advice to practitioners on how this information can be used to help boost retention numbers.
Using the findings from 1,001 people surveyed, the paper looks at a range of influencing factors in relation to drop-out including: demographics; reasons behind leaving; encouraging patients back into lenses; service; trials; and payment options.
Speaking to industry magazine, OT, Senior Customer Marketing Manager at CooperVision, Caroline Rowe, said: “Understanding people’s initial motivations gives us some really good insight into the aftercare and follow-up required. For example, if there’s a younger person who is looking to wear contact lenses for social occasions, overloading them with lenses will potentially budge them into the drop-out risk category.”
Useful takeouts from the paper will include the importance of managing patient expectations, and how practitioners can tempt lapsed patients to revisit contact lenses.
“A patient might think that one lens might be right and if it does not work, there’s no point going back. We need to tell them: ‘if this doesn’t work there’s other avenues we can try’”, continues Caroline.
Caroline’s interview with OT Magazine is available to read now by clicking here.
The full white paper and survey results will be available to view in August at www.coopervision.co.uk.
