Discover the potential of multifocal contact lenses.
The increase in presbyopia can grow the contact lens category.
45+
Average
onset age of
presbyopia.1
Over
33%
of the world’s population will be 45+ by 2030.1
That's
2.8 billion
people that will need a presbyopia-related eye care solution.1
Europe accounts for some of the highest ageing
populations across the globe.2
As part of the CooperVision Consumer Insight Programme, we conducted a survey3 with 40-65-year-olds across a range of groups including those who were currently wearing contact lenses, those that were wearing spectacles and also with those not yet using vision correction to identify awareness and attitudes to presbyopia and the consideration of multifocal contact lenses as an as eye wear option.
There is a low consumer awareness of presbyopia.

50%
of 40-65-year-olds are not aware of the term presbyopia.3
60%
of 40-65-year-olds, who are aware of the term presbyopia, do not feel there is enough communication around the condition. 4
11%
of 40-65-year-olds only find out about presbyopia from their Eye Care Professionals before they start to experience any symptoms.4
 
It's time to have the presbyopia conversation.

Eye Care Professionals and optical stores are expected to be an important source for information on presbyopia5 and despite their low awareness of the condition,3 emerging presbyopes are acutely aware of their symptoms3 and, for the majority new to presbyopia, it is seen as a natural part of ageing and can create positive emotions.6
The multifocal contact lens opportunity.

Converting both current presbyopic contact lens wearers and encouraging emerging presbyopes into multifocal contact lenses provide a significant category growth opportunity for a practice, especially as these two groups are open to trying multifocal contact lenses.
Having never tried them
50%
of 40-to-54-year-olds would consider wearing multifocal contact lenses when they need correction for presbyopia. 7
73%
of 40-to-54-year-olds wearing spherical contact lenses would consider wearing multifocal contact lenses when they need correction for presbyopia.8
Therefore those already wearing spherical contact lenses pose the best opportunity for multifocal contact lens wear.
 
Give consumers the option of
multifocal contact lenses.


69%
agree they should be told about multifocal contact lenses by their Eye Care Professional as an option as soon as they experience presbyopic symptoms.9
Eye Care Professionals play an important role here. There is a great opportunity to increase awareness of multifocal contact lenses as an option for presbyopia, especially given that the higher price per lens within the multifocal segment can also increase basket spend per wearer.

 
What to do in practice.

  Talk openly about presbyopia and have more multifocal contact lens conversations.
Emerging presbyopes see the symptoms of presbyopia as a natural part of ageing6 and expect Eye Care Professionals to be their primary source for information on presbyopia.3 One in two patients will consider multifocal contact lenses to correct their presbyopia.7

  Be specific with your patient targeting.
Existing spherical contact lens wearers demonstrate high consideration and propensity to trial8 with low barriers to entry as they are already successful wearers. With experience of handling, they are more likely to be successful than new wearers10 and could drop out of contact lens wear completely if their vision needs are not met.

  Take your patients on the multifocal contact lens journey and provide a contact lens experience.
Support patients through early weeks of wear by putting in place educational materials, follow-up phone calls and aftercare appointments.
Make the most of the opportunity with CooperVision multifocal contact lenses.
All figures, unless otherwise stated, are from research conducted with Verve. Total sample size was 4,053 adults aged between 40 to 65 years (33% 40-44, 36% 42-55, 20% 53-59, 11% 60-65 and a mix of female/males (60/40), 1,004 in France, 998 in Germany, 1011 in Italy and 1,093 in the UK). Across a range of lapsed contact lens wearers (755), current multifocal contact lens wearers (484), don’t need vision correction (841), single vision contact lens wearer (849), currently wearing multifocal spectacle, but not contact lenses (1760). Fieldwork was undertaken in November 2020 via an online panel.

1. CooperVision data on file 2020. Ageing Population and its Impact on Eyewear, Euromonitor report briefing, September 2020
2. CooperVision data on file 2021; Prescribing trend data 2003-2019, Australia, Canada, Japan, Netherlands, Norway, UK, USA.
3. CooperVision data on file 2021. Presbyopia survey 4053 consumers aged 40-65 years, Verve, December 2020. France (1004); Germany (998); Italy (1011); UK (1040).
4. CooperVision data on file 2021. Presbyopia survey 3406 consumers aged 40-65 years, Verve, December 2020. France (972); Germany (718); Italy (944); UK (772).
5. CooperVision data on file 2021. Presbyopia survey 4053 consumers aged 40-65 years, Verve, December 2020. France (1004); Germany (998); Italy (1011); UK (1040). Source of information expectations levels varied broadly by market for n their optical store - France = 31%, Germany = 35%, Italy = 39%, UK = 27%.
6. CooperVision data on file 2021. Presbyopia survey 647 consumers aged 40-65 years, Verve, December 2020. All unaware of Presbyopia. France (32); Germany (280); Italy (67); UK (268).
7. CooperVision data on file 2021. Presbyopia survey 2534 consumers aged 40-65 years, Verve, December 2020. All those who have never tried multifocal contact lenses France (720); Germany (600); Italy (694); UK (520).
8. CooperVision data on file 2021. Presbyopia survey 692 consumers aged 40-65 years, Verve, December 2020. All those who have never tried multifocal contact lenses France (175), Germany (171), Italy (186), UK (160).
9. CooperVision data on file 2021. Presbyopia survey 3080 consumers aged 40-54 years, Verve, December 2020. UK (713); Italy (844); France (837); Germany (695).
10. Sulley A, Young G, Hunt C. Factors in the success of new contact lens wearers. Cont Lens Anterior Eye. 2017 Feb;40(1):15-24.