Welcome to the first edition of B.E. Informed, a brand new eNewsletter from European Marketing, specifically focused on helping you take full advantage of the opportunity Biofinity Energys™ presents.

Offering teams across Europe the chance to share best practice campaigns and ideas to motivate and inspire, we’ll also be bringing you related industry news, product testimonials, advice and interviews.

In this issue we want to highlight The Vision Council’s recently released 2016 Digital Eye Strain Report Eyes Overexposed: The Digital Device Dilemma which features a wealth of useful statistics and insights you can draw on when talking to ECPs.

We hope you find these newsletters a useful resource and, if you’re interested in contributing, please get in touch with the European Marketing team who will be delighted to hear from you.

Biofinity Energys™ makes its Spanish TV debut

CooperVision Iberia harnesses the power of broadcast media to convey the benefits of Biofinity Energys™ to a wider audience.

Italian team rocket launches Biofinity Energys™ through customer partnership

CVI Italy walk the talk of ‘Let’s grow together’ through an exclusive preview of Biofinity Energys™ with its key customer, GreenVision.

Swiss-based optometrist, Roger Anhalm, shares his view on Biofinity Energys™

Each issue we’ll hear from key opinion leaders across Europe on their thoughts on the lens.