January 07, 2019

New entry-level daily disposable contact lens enables practitioners to bring the benefits of silicone hydrogel to an even wider audience.

Southampton, United Kingdom, 7th January 2019 — Global contact lens manufacturer, CooperVision, has announced the launch of a new brand of silicone hydrogel daily disposable contact lenses, specifically aimed at 18-25-year-olds at the beginning of their contact lens journey. Offering excellent all-day wearer comfort the Live® daily disposable brand is designed to meet the needs of today’s wearers by enabling practitioners to prescribe the additional health benefits of silicone hydrogel to even more patients at an entry level price point.1 

Research has shown that over a third of daily disposable patients wear their lenses in excess of 10 hours per day, whilst 50 per cent admit to napping in their lenses2. These statistics highlight the demand for a contact lens that provides long-lasting comfort and a healthy lens-wearing experience, at an affordable price1 - comparable to entry-level hydrogel products.

Not only that, with more and more consumers wishing to have their lenses delivered to their home, Live® daily disposable is available in letterbox friendly slimline packaging for even greater convenience for patients.

The new lens incorporates CooperVision’s unique AquaGen Technology, which creates a high water content, naturally wettable lens for excellent all-day comfort. The highly breathable silicone hydrogel material also offers wearers greater oxygen transmissibility than hydrogel lenses3 whilst the built-in UV blocker blocks 98% of UVB and 78% of UVA rays*.

Commenting on the launch, Sarah Weston, Senior Marketing Manager at CooperVision said: “As a company we’re committed to providing practitioners with contact lenses that meet today’s lifestyle demands. As a result of our extensive research into the needs of young adults, we are bringing to the market a lens that delivers on the four key aspects that are important to these wearers: all-day comfort; health; convenience and affordability.

“Live® offers practitioners a superb opportunity to appeal to young adults. The 18-25-year-old age group are the most likely to be interested in contact lenses4 and possibly start a lifetime of contact lens wearing behaviour. With Live®, we’re proud to make the benefits of silicone hydrogel daily disposable lenses more accessible to a wider audience.”

Live® daily disposable is available in powers from +8.00 to -10.00. Practitioners should speak to their CooperVision Business Development Manager for further details or visit www.coopervision.co.uk.   

1. Based on CooperVision’s recommended retail price. Retail price is solely at the discretion of the retailer at all times and the above is not meant to influence the price any retailer charges.
2. CooperVision: Consumer Insights Study. Contact lens user habits. GB adults 18-34yrs n=870. August 2015.
3. With higher oxygen permeability than hydrogel materials, silicone hydrogel contact lenses minimise or eliminate hypoxia-related signs and symptoms during lens wear. Brennan, N.A. Beyond Flux: Total Corneal Oxygen Consumption as an Index of Corneal Oxygenation During Contact Lens Wear. Optom Vis Sci. 2005.
4.Allergies & Vision. Spectacle wearers n=3127. 2011.

*Warning: UV-absorbing contact lenses are not substitutes for protective UV-absorbing eyewear, such as UV-absorbing goggles or sunglasses, because they do not completely cover the eye and surrounding area. Patients should continue to use UV-absorbing eyewear as directed.