Extended Range Expected to Increase Brand’s Global Momentum
Southampton, Hampshire, 21 November, 2013 — On the heels of significantly expanding its Avaira® toric lens parameters with plus powers this summer, contact lens manufacturer, CooperVision, is launching a -2.25 cylinder power on 25th November 2013 to further broaden the brand’s range and potential wearer base. This allows potential contact lens wearers with more significant astigmatism to enjoy the end-of-day comfort that Avaira toric lenses provide.
With this addition, Avaira toric lenses are available in sphere powers of -6.00D to +6.00D in 0.25 steps; -6.50D to -10.00D in 0.50 steps; cylinder powers of -0.75, -1.25, -1.75, and -2.25; and axes from 10 degrees to 180 degrees in 10 degree steps.
“Since approximately one-third of contact lens wearers require astigmatic correction1, practitioners are constantly looking for new options to upgrade existing hydrogel wearers or to switch silicone hydrogel wearers,” said Dr. Juan Carlos Aragon, senior vice president, Global Professional & Clinical Affairs, CooperVision. “Avaira toric lenses continue to experience considerable momentum thanks to excellent comfort benefits, outstanding visual acuity and superior patient satisfaction ratings. By adding the -2.25 cylinder, we expect to see even greater trial, switching and long-term adoption among practitioners.”
Earlier this year, CooperVision announced that Avaira toric lenses would benefit from significantly increased distribution in Europe, adding to an already strong presence in that region as well as North America and Australia / New Zealand.
“We’re on the verge of making some major switches into Avaira toric, now that we’ve seen the results after actively prescribing the lens for six months,” said Chris Worsman, senior optometrist at Viewpoint Opticians in York, England. “The -2.25 cylinder addition will make those transitions even more widespread.”
Avaira toric lenses with Aquaform® Comfort Science™ – in addition to their naturally wettable properties – also incorporate a high level of oxygen transmissibility (91 Dk/t), rounded edges that promote minimal lid interaction and a smoother lens surface.
All Avaira toric lenses feature optimised lens geometry, uniform horizontal ISO thickness and wide ballast design, plus a larger toric optic zone that provides astigmatic patients with the stability and visual acuity they need. An ultraviolet radiation blocker helps protect wearers’ eyes, limiting 75 percent of UVA and 99 percent of UVB rays.
For more information, please visit coopervision.co.uk/practitioner/contact-lenses/avaira-vitality-toric.
# # #
1 Young G, Sulley A, Hunt C. Prevalence of Astigmatism in Relation to Soft Contact Lens Fitting. Eye & Contact Lens 2011;37: 20–25.
About CooperVision
CooperVision, a unit of The Cooper Companies, Inc. [NYSE: COO], is one of the world’s leading manufacturers of soft contact lenses. Dedicated to continually bringing a fresh perspective to the contact lens experience for practitioners and patients, CooperVision specialises in lenses for astigmatism, presbyopia, and ocular dryness. The company routinely collaborates with eye care professionals in the research and development of relevant products. CooperVision manufactures a full array of monthly and daily disposable contact lenses featuring advanced materials and optics.
For more information, visit www.coopervision.co.uk.
Contact lenses are medical devices and can only be prescribed and dispensed by a licensed eye care professional.
Media Contact
Fiona Healey, Five by Five UK
Tel: +44 (0) 2380 827372
E-mail: fiona.healey@fivebyfiveuk.com