April 11, 2012

Southampton, United Kingdom, April 11, 2012 - CooperVision, a leading global contact lens manufacturer, was recognised by REBRAND 100’s Eighth Annual Global Awards with a “Best of” award for excellence in brand repositioning. Global strategic branding firm Siegel+Gale collaborated with the company on its new brand strategy and visual identity. The REBRAND 100 is the first and highest worldwide recognition of its kind.

CooperVision’s revitalised brand clearly defines what makes the company unique and valuable. The brand platform features a striking visual identity based on watercolors, providing an unexpected departure from the industry’s standard brand concept. The new design, a fresh and original take on the concept of moisture and color, celebrates the refreshing perspective contact lens wearers enjoy with CooperVision lenses.

“Our new brand reflects the genuine connection that CooperVision makes with customers and wearers and our creative approach to solving vision correction needs,” remarked Rob Healey, UK Marketing Manager at CooperVision. “We are proud to be recognised with this prestigious award from REBRAND100. More importantly, we’re energised by the results of the rebranding, which our employees throughout the world have eagerly embraced, and our customers have recognised as a refreshingly different approach to the eye care market.”

“CooperVision has been a joy to work with. Its managers appreciate simplicity and are unafraid to break convention,” said Howard Belk, co-CEO and chief creative officer at Siegel+Gale. “We are pleased that their courage has been recognised by the REBRAND 100 so jury.”

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About CooperVision

CooperVision, a unit of The Cooper Companies, Inc. (NYSE: COO), is one of the world's leading manufacturers of soft contact lenses. Dedicated to continually bringing a refreshing perspective to the contact lens experience for practitioners and patients, CooperVision specialises in lenses for astigmatism, presbyopia, and ocular dryness. The company routinely collaborates with eye-care professionals in the research and development of relevant products. CooperVision manufactures a full array of monthly, two-week, and daily disposable contact lenses featuring advanced materials and optics. For more information, visit www.coopervision.com.

About Siegel+Gale

Siegel+Gale (www.siegelgale.com) is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. With Simple is Smart as its operating philosophy, Siegel+Gale delivers powerful services in brand development, simplification, research and digital strategy.

About REBRAND™ and the REBRAND 100® Global Awards

REBRAND™ is the world's leading resource for effective brand transformations. The REBRAND 100 Global Awards is the first and most respected recognition for repositioned brands. Featured in such media as The Wall Street Journal, CNN Money, Bloomberg Businessweek, various magazines and books, the annual competition has entry deadlines in late September. The full 2012 winners showcase is at www.rebrand.com.

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CONTACT: Nick Wheywell
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nick.wheywell@fivebyfiveuk.com