“One Day
I'll explore the Amazon”
Slow their short-sightedness
not their ambition

New research reveals parents and children’s attitudes towards myopia

New research among 1,000 parents and 1,000 myopic children by CooperVision1, shows today’s attitudes and habits when it comes to looking after children’s eyes.

From achieving their dreams to concerns over screen time, take a look at UK parents and children’s thoughts on myopia and eye health…


don't know, or do not believe there are long term risks of myopia which can include cataracts, glaucoma or detached retina1
do not know, or do not believe that children’s vision should be checked between the ages of four to five1*
agree they're concerned that short-sightedness could impact their child achieving their full potential1
Children’s screen-time has risen, with 60%1 of parents agreeing their child likes to spend more of their spare time using screens since the pandemic compared with only 33%1† who agreed they would like to be outdoors more often1

agree not being able to see clearly (myopia) has them feeling frustrated or feeling like they are falling behind at school1
but now, you can slow down myopia progression and improve their vision - today, and for the rest of their lives.

The Brilliant Futures™ Myopia Management Programme from CooperVision includes the proven MiSight® 1 day contact lenses, information, support and regular assessments with your eye care professional. The programme is specially designed to maximise the success of slowing down your child’s short-sightedness. Ask your nearest accredited optician about Brilliant Futures™ with MiSight® 1 day.


* as per guidance from NHS Eye tests for children - NHS (www.nhs.uk)
† stat sig (p<0.05)
1 CVI data on file 2021. Online survey in UK by One Poll; n=1,000 parents with children 6-12 years. April 2021.