Waiting for your first experience of contact lenses can be daunting, so by educating the patient on what to expect we can help them to approach the start of their journey with excitement. The A5 booklet also has the space to include appointment details so they remember to attend.

Once the patient leaves the practice, an email is available to send in order to create excitement about the benefits of contact lenses, dispel any myths that may be playing on their mind, and reiterate what to expect at their next appointment.

Designed to support the patient through this critical part of their journey, the handy, reusable pouch includes a leaflet with application and removal guidance, as well as helpful hints and tips on wearing their lenses. Plus, the kit also includes a removal reminder sticker for their phone, and an application guidance sticker for their mirror.

After the patient has left the practice with their trial lenses, an email is available to send that offers the patient encouragement and reassurance on what they might be experiencing at this point in their journey. The email also offers help and advice on what to do if they are experiencing difficulties.

This welcome pack provides patients with additional support to take away with their first set of purchased lenses. The recyclable bag contains the lenses plus a leaflet that reaffirms their decision to become a contact lens wearer and could also include exclusive offers such as a refer-a-friend piece to keep the patient connected to your practice and help you grow via recommendation.

Once the patient has purchased lenses and left the practice with their welcome pack, a series of emails are available to keep communications open with them. The emails have details on what they can expect at this point in their contact lens journey as well as the ability to flag to the practice when they are struggling. These are designed to be sent at three weeks, three months and six months.

The final email in the series is designed to prepare the patient for their aftercare check-up. As well as prompting them to make a booking, it contains information on what to bring and expect at their appointment. plus, some thought-starters on what to discuss with you when they come in.