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Patient Experience Campaign 2024



The contact lens patient fitting journey needed some
fresh thinking

We all know that contact lens wearers report greater feelings of freedom and self-confidence compared to glasses wearers* – but the journey to successful wear can sometimes be bumpy for both patients and eye care professionals.

So, last year we asked you how the contact lens patient fitting journey might be improved.

The response was fab, with impressive numbers of you, and patients, offering your honest thoughts and experiences!



We took the fresh thinking survey results and asked everyday eye care professionals to share how these insights might help practices to make a fresh start. Watch the video to learn more about our fresh thinking journey.
a fresh start
FOR THE CONTACT LENS PATIENT FITTING JOURNEY
The eye care professionals looked at improving the contact lens patient fitting journey in three stages, identifying the pinch points and offering insights and solutions for each:

pre-fit
on-the-day-fit
post-fit
Our survey identified four key pinch points in the pre-fit stage of the contact lens patient fitting journey.

Choose a video to hear insights and practical solutions from eye care professionals on how you can make improvements and a fresh start in your practice.

Then click on the toolkit button to discover the tools you need to make it happen!
PINCH POINT:
Diary Management
PINCH POINT:
Patient confidence
PINCH POINT:
Contact lens choice
PINCH POINT:
Contact lens preparation
PRESENTER:
Rebecca Donelly
toolkit
To help you make a fresh start to the contact lens patient fitting journey, we’ve collated a selection of free tools and services, unique to CooperVision, that will help you and your practice make improvements. Go for it!

GO TO TOOLKIT
* Consumer Insights Study, 2018. Sample: 421 wearers (221 Glasses wearers + 200 Contact Lens Wearers). Freedom to do things without restrictions: Glasses wearers: 34%, Contact lens wearer: 60%; Self confidence: Glasses wearers: 33%, Contact lens wearers: 68%; Meeting friends: Glasses wearers:21% Contact lens wearers: 60%.