The contact lens patient experience needs some
fresh thinking
We have some thoughts. How about you?
We all know the practical and emotional benefits of contact lens wear for patients – but the journey to successful wear can sometimes be quite a hassle.
Let’s face it, although contact lens technology has come a long way, the patient journey hasn’t changed much for decades.
We believe it’s time for some fresh thinking.
Watch our launch video to find out more...
our fresh approach
We’re on a mission to help the optical industry address a barrier to category growth by looking at how, together,
we might improve and optimise the contact lens patient journey. We call it the fresh thinking campaign.
The campaign has THREE PHASES and PHASE ONE was launched at 100% Optical where we were in listening mode to capture the thoughts and ideas from you, Eye Care Professionals, on the current contact lens patient journey.
The campaign has THREE PHASES and PHASE ONE was launched at 100% Optical where we were in listening mode to capture the thoughts and ideas from you, Eye Care Professionals, on the current contact lens patient journey.
1 |
fresh pair of eyes
We want you, the guys at the sharp end, to tell us what works, what doesn’t and what is just plain broken. The more of you who tell us, the better the insights.
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2 |
fresh ideas
We present back to you, your fresh thinking, combined with ours to show fresh ideas on how the patient journey might be improved.
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3 |
fresh start
This is where we empower you to make a fresh start to the contact lens patient journey with the tools, assets and knowledge you’ll need.
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1 |
fresh pair of eyes
We want you, the guys at the sharp end, to tell us what works, what doesn’t and what is just plain broken. The more of you who tell us, the better the insights.
|
|
|
2 |
fresh ideas
We present back to you, your fresh thinking, combined with ours to show fresh ideas on how the patient journey might be improved.
|
|
|
3 |
fresh start
This is where we empower you to make a fresh start to the contact lens patient journey with the tools, assets and knowledge you’ll need.
|
|
|
THANKS FOR GETTING INVOLVED AND BRINGING
a fresh pair of eyes
TO THE CONTACT LENS PATIENT JOURNEY
We’re currently creating insights from over 700 responses submitted regarding your thoughts, experience and opinions on the contact lens patient journey including; what’s essential, what’s great, and what might be improved or optimised in a bid to create a journey fit for the 21st century.
Thank you for your contribution!
We’ll post insights here in the summer once we’ve analysed the data.
We’ll post insights here in the summer once we’ve analysed the data.
