We're celebrating age and freedom with your 40+ year old patients.
Presbyopia comes hand-in hand with age but it doesn't have to mean slowing down and acting older.
Multifocal contact lenses offer presbyopic patients feelings of freedom, confidence and youth,1 enabling patients to embrace their age whilst they’re free to keep doing the things they love.
Multifocal contact lenses offer the potential to open up new revenue streams for your practice and retain patients for longer.2,3
Many 40+ year olds are unaware of the term presbyopia4 and that it’s a natural part of the ageing process.
Launching autumn 2021, our social media campaign aims to increase awareness and normalise the condition, advising that multifocal contact lenses could be an option for them.
The social media ads will also inform our audience that NEW MyDay® daily disposable multifocal contact lenses offer a solution – clear vision at all distances; near, far and in-between. Meaning they can continue to enjoy the freedom of life on their terms.1 Without compromise.
We'll be driving digital leads to your door via our Find an Optician page. The campaign runs throughout 2022 and has two main routes:
Campaign route 1: Stay young.
Just because we turn 40+ and our eyesight starts to get worse, doesn’t mean we want stop doing the things we love. And with MyDay® daily disposable multifocal contact lenses we don’t have to. This route will feature a series of quirky, fun-loving 40-somethings enjoying life on their terms.
Campaign route 2: That presbyopia moment.
It’s happened to all us 40-somethings. And that’s why our audience will relate to it. We’re in our favourite bistro and we’ve forgotten our varifocals or readers. Or we’ve started noticing texts on our phone are getting blurry. Whatever the scenario, we’ve been there. And this route seeks to tell the targeted audience that it’s completely normal but there’s something that can be done about it.
Are you in?
Join in with our fun social media campaign and start driving 40+ year olds to your practice. Start by making sure your contact details on our Find an Optician page are up-to-date.
If your store details need changing, please update your practice detail webform here .
Click below for free-to-download digital assets for your practice website, a patient email template and social media posts.
Click below for free-to-download digital assets for your practice website, a patient email template and social media posts.
For more information, talk to your CooperVision Business Development Manager today.
Why your practice should get involved.
There are 8.1m potential new multifocal contact lens wearers in the UK.5
2/3 of 40-54-year-olds are not aware that multifocal contact lenses are a solution to presbyopia.6
of 40-54-year-olds agree they should be told by their ECP about this lens design as soon as they experience presbyopic symptoms.7
ECPs and consumers agree ‘Great vision at every distance’ is the most important benefit of multifocal contact lenses.8
We think the business reasons for increasing awareness of presbyopia and multifocal contact lenses with your patients aged 40+ are compelling.
Discover more about the multifocal contact lens opportunity below.
Even more great stuff from CooperVision...
MyDay® daily disposable multifocal – the future of managing presbyopia.
Introducing MyDay® daily disposable multifocal – an evolution in lens design system and fitting built into a high-performance one-day lens that’s easy to fit, easy to establish and easy to optimise.9,10
The launch is supported with a range of practice tools, innovative online presentations and CET training, plus engaging in-store and online patient-facing assets.
Speak to your Business Development Manager today.
1. CooperVision data on file 2021. Presbyopia survey UK consumers aged 40-65 years, Verve, December 2020. All those who currently wear multifocal contact lenses n= 122. All those who currently wear multifocal spectacles, but not multifocal contact lenses n= 161.
2. CVI data on file 2021. Size of multifocal contact lens category and penetration; CVI data on file 2021. ATV of SVCL vs. MFCL. Retail price is solely at the discretion of the retailer at all times, the above is not meant to influence the price any retailer charges.
3. CVI data on file 2018: Vision Needs Monitor. 39% of UK contact lens wearers will drop out when they reach 40+.
4. CVI data on file 2021. Presbyopia survey 1040 UK consumers aged 40-65 years, Verve, Dec 2020.
5. CVI data on file 2021. Europe industry reports and internal estimates.
6. CVI data on file 2021. Presbyopia survey 734 UK consumers aged 40-65 years, Verve, Dec 2020. All those who have never worn multifocal contact lenses.
7. CVI data on file 2021. Presbyopia survey 713 UK consumers aged 40-54 years, Verve, Dec 2020. All those who have never worn multifocal contact lenses.
8. CVI data on file 2020. Quant multifocal benefit and messages ranking research, ECPs n= 178, consumers n= 400.
9. CVI data on file 2020. Prospective, double-masked, bilateral, one-week dispensing study UK with MyDay® multifocal; n= 104 habitual multifocal contact lens wearers.
10. CVI data on file 2021. Prospective, subject-masked, randomised, bilateral, two-week dispensing study at five US sites with MyDay® multifocal; n= 58 habitual multifocal contact lens wearers.
2. CVI data on file 2021. Size of multifocal contact lens category and penetration; CVI data on file 2021. ATV of SVCL vs. MFCL. Retail price is solely at the discretion of the retailer at all times, the above is not meant to influence the price any retailer charges.
3. CVI data on file 2018: Vision Needs Monitor. 39% of UK contact lens wearers will drop out when they reach 40+.
4. CVI data on file 2021. Presbyopia survey 1040 UK consumers aged 40-65 years, Verve, Dec 2020.
5. CVI data on file 2021. Europe industry reports and internal estimates.
6. CVI data on file 2021. Presbyopia survey 734 UK consumers aged 40-65 years, Verve, Dec 2020. All those who have never worn multifocal contact lenses.
7. CVI data on file 2021. Presbyopia survey 713 UK consumers aged 40-54 years, Verve, Dec 2020. All those who have never worn multifocal contact lenses.
8. CVI data on file 2020. Quant multifocal benefit and messages ranking research, ECPs n= 178, consumers n= 400.
9. CVI data on file 2020. Prospective, double-masked, bilateral, one-week dispensing study UK with MyDay® multifocal; n= 104 habitual multifocal contact lens wearers.
10. CVI data on file 2021. Prospective, subject-masked, randomised, bilateral, two-week dispensing study at five US sites with MyDay® multifocal; n= 58 habitual multifocal contact lens wearers.
